![]() – This study considered a limited set of ranking factors. The title follows as the second most important, and the snippet and the URL have roughly equal importance with variations among queries. The empirical results reveal that PageRank (PR) is the dominant factor in Google ranking function. – The proposed method achieved the best SEO effectiveness when using the top 20 search results for a query. The effectiveness was measured by comparing the new ranks with the original ranks of search results. ![]() The search results for a query are re-ranked according to the query match scores. – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective.
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